One of the most commonly used scales in mass media research is the:
a) Guttman Scale
b) Thurstone Scale
c) Likert Scale
d) Anderson Scale
c
Communication & Mass Media
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Speakers who use a value step tell audience members WIIFT
Indicate whether the statement is true or false
Communication & Mass Media
Tribal identities are used to identify _____ identities in some parts of the world
Answer:
Communication & Mass Media
What are the three goals of a conclusion? Provide a description of each goal.
What will be an ideal response?
Communication & Mass Media
In a way, radio writing is the most personal method of communication—a one-to-one transaction between you and the listener
a. TRUE b. FALSE
Communication & Mass Media