An ad using the positioning strategy:
a. is a simple description of a key characteristic of the product
b. is descriptive but it also makes a claim for superiority
c. identifies something that the product has that all the competitors lack
d. focuses attention more on the consumer’s mind than the product itself
d. focuses attention more on the consumer’s mind than the product itself
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Which of these is the key reason to use the second-person tense in web copy?
a. It is too difficult for a team to write on behalf of the customer’s voice. b. This is standard AP style. c. The reader feels like he or she is in conversation with you. d. It is how English teachers teach writing in school.
__________ show relationships among various parts of a whole or between variables across time
a. Charts and tables b. Graphs c. Chalkboard drawings d. Models
Extremely disliking or dreading participation in groups is called
A. grouphate. B. nostalgia. C. inflexibility. D. anxiety. E. all of the answers are correct.
Subtle changes in punctuation can change the meaning of a sentence
Indicate whether the statement is true or false