Value-expressive appeals involve informing the consumers of one or more functional benefits that are important to the target market.

a. true
b. false


b. false

Psychology

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Most addictive substances increase the release of the neurotransmitter ____________ in the nucleus accumbens of the brain

Fill in the blank(s) with correct word

Psychology

When there is a _____ relationship, as scores on X increase, scores on Y also increase

a. positive b. negative c. curvilinear d. zero

Psychology

According to Carr and Lovaas, aversive methods of behavior therapy involving electric

shock a. should only be used as a last resort. b. are particularly effective with young children. c. are more effective than punishment. d. do not produce overgeneralization of the punished response. e. should only be used in combination with reinforcement.

Psychology

During the period of __________, the developing individual becomes much larger and its bodily systems begin to work

a. the zygote c. the embryo b. the fetus d. differentiation

Psychology