What are 2 common reasons that an organization issues a press release? Describe the type of information that would most likely be included in each
What will be an ideal response?
One common use of a press release is to announce a new product or service. This type of press release typically includes a description of the product, a reason for its introduction or explanation of the need that it is filling, and any interesting story behind its creation. An insightful quote from a company executive or an industry expert is always helpful to connectors interested in covering this type of story. A second reason to issue a press release is to publicize the good deeds of a firm and its employees. Such press releases effectively generate media mentions and help organizations build a positive reputation with a community or market segment. A smart MPR person will use a press release to ensure that good deeds do not go unnoticed. In fact, media mentions and word-of-mouth surrounding good deeds are so powerful that some large corporations are rumored to spend more money publicizing the fact that they did a good deed than they actually spent on the deed itself.
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A balance sheet provides information during a period of time, while the other basic financial statements provide information on activities that occur over a point in time
a. True b. False Indicate whether the statement is true or false
A U.S. court of appeals is empowered to:
A. hear cases that have been appealed from Supreme Court decisions. B. review legal conclusions reached by lower federal courts. C. take the final responsibility for interpretation of the Constitution and federal statutes. D. take up appeals only from other districts.
Respond to the following: a. Why has so much attention been given to leases in accounting standards? b. Why is leasing such a popular method of acquiring assets? c. How have accounting procedures for leases changed since ARB 43?
What will be an ideal response?
Which of the following is an example of a controllable variable to an independent family-oriented shoe retailer?
a. consumer acceptance of the store's above-average pricing strategy b. development and implementation of a cheerful, friendly store atmosphere c. competition from a new family-oriented shoe chain with below-average pricing d. high seasonality during the week before school, at Easter, and before camp time periods