Every functional area in a Marriott Hotel operates under standard operating procedure manuals where all processes and services are carefully documented. Housekeepers, for example, must perform 64 required steps in cleaning a room. These specific guidelines result in uniformly clean rooms anywhere in the Marriott Hotel chain. By having specific guidelines for cleaning a room, Marriott is avoiding one of the problems associated with:
A. Inadequate interactive marketing communications
B. Inadequate internal marketing communications
C. Inadequate management of service promises
D. Over-promising in advertising and personal selling
E. Inadequate external marketing communication
Answer: B
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Exhibit 20-5 The Baltimore, Inc entered into a five-year lease with the Waugh Chapel Company on January 1, 2016. Baltimore, the lessor, will require that five equal annual payments of $25,000 be made at the beginning of each year. The first payment will be made on January 1, 2016. The lease contains a bargain purchase option price of $12,000, which the lessee may exercise on December 31, 2020
The lessee pays all executory costs. The cost of the leased property and its normal selling price are $95,000 and $118,236, respectively. Collectibility of the future lease payments is reasonably assured, and the lessor does not expect to incur any future costs related to the lease. Present value factors for a 7% Present value of $1 for n = 1 0.934579 Present value of $1 for n = 5 0.712986 Present value of an ordinary annuity for n = 5 4.100197 Present value of an annuity due for n = 5 4.387211 ? Refer to Exhibit 20-5. If Baltimore requires a 7% annual return, how should the lease be classified? A) operating lease B) direct financing lease C) sales-type lease D) leveraged lease
Nestlé uses two ________ on a single product, a global one and then a local one.
Fill in the blank(s) with the appropriate word(s).
Goodwill messages can be designed to build strong, lasting relationships among employees, clients, customers, and various other groups
Indicate whether the statement is true or false
Users in a data mart obtain data that pertain to a particular business function from a ________
A) data room B) data center C) datasheet D) data warehouse