According to the text, the fact that people can react to the very same media content in a
number of different ways is consistent with which of the following important principles?
a. the principle of limited effects of mass communication
b. the principle that media content does not equal effect
c. the principle that correlations do not necessarily imply causality
d. the principle of television addiction
e. the principle of symbolic catharsis
b.
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Hurricane Katrina is an example of a _____because when it hit the Gulf Coast, regular TV programming was interrupted
a. media event b. media text c. media broadcast d. hegemony
Regardless of the researcher's level of experience, it is always wiser to develop a new and unique questionnaire or scale rather than modifying or adapting existing questionnaires or scales.
Answer the following statement true (T) or false (F)
The modern word for the form of reasoning that begins with a major premise, which is then associated with a minor premise and ultimately results in a conclusion, is a. truth
b. Marxist. c. syllogism. d. paradigm.
An audience profile refers to a printout of demographic data from a computer
Indicate whether the statement is true or false.