In what ways can situational influences affect the consumer buying decision process?
What will be an ideal response?
The buyer's moods like anger, anxiety, or contentment, or conditions like fatigue, illness, or having cash on hand can affect the consumer buying decision process. Such moods or conditions are momentary and occur immediately before the situation where a buying decision will be made. They can affect a person's ability and desire to search for or receive information, or seek and evaluate alternatives. Moods can also significantly influence a consumer's postpurchase evaluation. If a person is happy immediately after purchase, he may be more likely to attribute the mood to the product and will judge it favorably.
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Dakota Company has four customers: A, B, C, and D. The accounts receivable balance in the general ledger is $9,083 and the accounts receivable subsidiary ledger of customers A, C, and D have $1,746, $3,296, and $3,940, respectively. Calculate the amount in the accounts receivable subsidiary ledger account of customer B.
A) $8,982 B) $1,847 C) $1,291 D) $101
Kenesha must respond to a negative comment written by a customer on Twitter. What advice should she follow?
A) Investigate the situation thoroughly before responding. B) Admit that her company errored if the complaint is legitimate and try to remedy the problem. C) Suggest a refund or a discount on future services. D) Kenesha should follow all these tips.
Using Table 7.6, what is the critical path for this project?
A) B—E—H—K B) B—E—H—J C) A—E—G—J D) C—F—I—L
A small claims court is an example of a(n)
a. appellate court. b. criminal court. c. district court. d. local court.