If a market segment is ________, a firm should be reasonably certain that its marketing mix can inform consumers about the product, how it adds value to the consumer, and ultimately how to purchase it.
Fill in the blank(s) with the appropriate word(s).
actionable
If a market segment is actionable, marketers should be able to develop strategies that can attract certain market segments to their firms' goods and services.
You might also like to view...
Which of the following refers to a system of farm subsidies in Europe?
A) CVD B) FSC C) CAP D) HTS E) NTR
Of the following, which country received the highest score on the Greendex sustainable consumption index, which suggests they minimize their environmental impact via decisions made about transportation, household energy, resource use, and food/good
consumption? A) China B) Brazil C) India D) United States E) France
The slope for each activity gives ______.
a. combinations of times and costs for a project’s crash options b. combinations of scheduled and actual times for a project’s crash options c. both A and B d. neither A nor B
Sean decides to purchase some property in 50:50 ownership with one of the guys at work. They
plan to build a vacation home on it. Sean wants to make sure that if he dies his wife and kids will get his share of the property. Sean and his friend should own the property as: A) Tenants by the entirety. B) Joint tenants. C) Tenants by the survivorship. D) Tenants in common.