Fatima only wears one kind of perfume, Serenity. When Fatima's friends smell Serenity, they instantly think of her. In this case, the smell of Serenity functions as a(n) __________ message

a) identification
b) attraction
c) ritualistic
d) control


Answer: a

Communication & Mass Media

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Which of the following best describes an “orphaned book?”

a) A book that is not still in print b) A book that is under copyright but whose author is unknown c) A book that is no longer under copyright d) A book whose author has given up all publishing rights

Communication & Mass Media

Discuss reasons and techniques for using narratives as supporting materials in your speech.

What will be an ideal response?

Communication & Mass Media

Providing definitions or giving a brief history on the subject makes the point simple and easy to grasp. To do, this one needs to give

a) explanations b) examples. c) statistics. d) visual aids.

Communication & Mass Media

Answer the following statements true (T) or false (F)

1.“Coding” typically means assigning units of information to a category. 2.The concept of “theory as grounded in data” means that a theory is expected to emerge as data analysis proceeds. 3.The concept of “theory as grounded in data” means that a theory must be in place as a prerequisite to data analysis. 4.The “constant comparative method” basically means testing new statements or ideas against categories and then reworking the categories as data analysis proceeds. 5.Qualitative data cannot be analyzed using computer software.

Communication & Mass Media