In contrast to an ad's headline, what is the function of the body copy?

a. To complete the story

b. To provide contact information.
c. To "clinch the sale."
d. To reference the visual element.


a

Communication & Mass Media

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The concept of communication competence suggests there is no single "ideal" or "effective" way to communicate in every situation.

a. true b. false

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Which type of culture tolerates ambiguity and uncertainty?

A. Sometime B. uncertainty-rejecting C. collectivistic D. uncertainty-accepting

Communication & Mass Media

Hubert addressed his audience saying, "I dunno howmanyayoo wanna maka lotta money after

college." Hubert's inability to sound out his words distinctly shows that he should work on A) inflection. B) enunciation. C) articulation. D) pronunciation. E) English.

Communication & Mass Media

The goal of brainstorming relates to the ______ of information produced

a. quality b. obscurity c. accessibility d. quantity

Communication & Mass Media