Being a PR spokesperson, Jennifer needs to conduct a campaign for the audio album release of Mike Feller, a famous musician. What steps should Jennifer take whilecreating a plan for the campaign, and why?
a. She should follow the three crucial steps while developing a plan: identify the situation, gather information, and analyze the information; this helps draw strong conclusions.
b. She should conduct a brainstorming session; this helps generate creative solutions and ideas.
c. She should carry out a focus group interview; this helps obtain detailed research about a specific issue.
d. She should conduct a survey; this helps learnthe attitudes and perceptions of the target audience.
A
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