List four reasons why Web advertising is growing rapidly
What will be an ideal response?
Seven reasons are mentioned in the textbook and include cost, richness of format, personalization, timeliness, location-basis, linking, and digital branding. Referencing cost, online ads are sometimes cheaper than those in other media. In addition, ads can be updated at any time with minimal cost. In terms of format richness, Web ads effectively use the convergence of text, audio, graphics, and animation. In addition, games, entertainment, and promotions can be easily combined in online advertisements. When using personalization, Web ads can be interactive and targeted to specific interest groups or individuals, and the Web is a much more focused medium. In the area of timeliness, Internet ads can be fresh and up-to-the-minute. Web advertising can be location based; Internet ads can be sent to consumers whenever they are in a specific time and location. With linking, it is easy to link from an online ad to a storefront. In the area of digital branding, even the most price-conscious online shoppers are willing to pay premiums for brands they trust.
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a. $100. b. $120. c. $140. d. $160.
In a sales contract, in order to reject goods, the buyer must:
A. notify the seller of the rejection and specify the defect. B. use the goods for at least a month and then inform the seller in writing. C. make a replacement purchase of similar price goods from the seller. D. specify the nonconformity to the seller after treating the goods as his own.
______ is the convergence of human resource management and big data.
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In activity-based costing, cost reduction efforts are directed at specific
a. cost categories. b. cost pools. c. processes. d. cost drivers.