The advantage of an unstructured interview is that
a. the researcher doesn't have to make up the interview questions.
b. they are relatively inexpensive.
c. it focuses on the respondent's understanding of the social world and allows the researcher to understand their viewpoints.
d. it helps the researcher to narrow the focus of his or her interests.
e. it allows the researcher to change his or her research questions during the interview.
c
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Mary's supervisor tells her that the only way to prevent theft is to follow Hispanic/Latino customers as they shop. Mary complies because she does not want to lose her job. Mary is a
a. nonprejudiced nondiscriminator. c. prejudiced nondiscriminator. b. nonprejudiced discriminator. d. prejudiced discriminator.
Focus group participants are typically selected via probability samples
Indicate whether the statement is true or false
How are quality and rigour ensured in case study research?
a. Through ensuring the use of an appropriate mix of qualitative and quantitative methods b. Through ensuring appropriate fit of the methodology to the research question c. Through ensuring greater attention to data analysis than to data collection
Which of the following would most likely be an example of authority?
A. terrorism B. political dissidents who seize an embassy and assassinate a political leader C. a newspaper editorial that convinces members of the population to vote for a particular candidate for mayor D. a person who leads a group because of his or her charming and magnetic personality