You are in charge of preparing a sales brochure and must profile your audience. What question should you ask to profile your primary audience?
A) What do I know about this person's education, beliefs, culture, and attitudes?
B) How much does this person know about the subject?
C) Should I expect a neutral, positive, or negative response to my message?
D) You should ask all these questions.
D
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A drawback of public relations is that is does not reach prospects who prefer to avoid mass media and targeted promotions
Indicate whether the statement is true or false
______ refers to new or improved product development.
a. Product mix b. Product design c. Product assortment d. Product selection
In accordance with the principle of freedom of contract, the parties to a consumer sale
can agree that the application of the implied conditions of the Sale of Goods Act will not apply. Indicate whether the statement is true or false
Which of the following is not an example of explicit knowledge?
A. Trademark B. Marketing research C. Employee opinion D. Patent