What is the latitude of rejection? Describe what you would do if, when trying to persuade a person, he or she has already placed your argument in the reject category.
What will be an ideal response?
The latitude of rejection occurs when a persuasive argument is close to a person’s reject category. That is, a person does not already accept the currently argued position or other positions similar to the current persuasive topic. In order for persuasion to be likely in this case, one would need to show that his or her ideas or portions of his or her idea actually fall in this person’s latitude of acceptance. The speaker could try to persuade the person to accept a small part of his or her argument. Persuasion is a gradual process and incorporating other persuasive strategies such as seeking out micro changes (e.g., asking the audience to accept one small part of your proposal) may lead to a greater likelihood that the audience will adopt a speaker’s point of view.
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