Explicit or implicit agreement among a group’s members about how they should behave is known as ____.
a. Enacted role
b. Group cohesiveness
c. Group norm
d. Sent role
c. Group norm
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Which of the following is a performance metric used to measure brand-image communications?
A) high recall of key content B) high rate of purchase C) high ad and brand recall D) response to requested action E) low ownership costs
Which of the following analyses is more useful for trend-spotting than for developing segments for individual brands?
A) cohort analysis B) regression analysis C) factor analysis D) SWOT analysis
One type of ultimatum is the golden bridge offer, in which one party presents the other with a classic no-win, use-it-or-lose-it dilemma.
Answer the following statement true (T) or false (F)
Trompenaars's universalism-particularism dimension addresses
A. which matters most to people in the society, universal goodness or particularist emotions. B. a culture's inclination to have a global foreign policy. C. the degree to which the individual (particularist) is the focus of social attention. D. whether rules or relationships regulate behavior.