Mountain Dew's Dewmocracy promotional campaign — including advertising, events, a Web site and social media efforts designed to engage consumers in brand-related activities — is an example of ________
A) paid media
B) earned media
C) individualization
D) word-of-mouth
E) mobile marketing
A
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The NPV method assumes that cash inflows associated with a particular capital investment decision are:
A) reinvested only at the beginning of the year. B) immediately reinvested. C) reinvested only in the last year of the investment's life. D) not reinvested.
When a product experiences an increase in the number of competitors, it is usually in the _____ stage of the product life cycle; however, when that competition becomes intense, it is in the ____ stage.
A. introduction; maturity B. introduction; growth C. growth; decline D. growth; maturity E. maturity; decline
An action for breach of warranty generally must be brought within three (3 ) years of the breach
Indicate whether the statement is true or false
Enrico is a self-employed electrician. In May of the current year, Enrico acquired a used van (5-year property) for $12,000. He used the van 30% for business. Bonus depreciation is not applied. The maximum depreciation deduction for the van is
A. $360. B. $2,400. C. $720. D. $1,980.