All of the following statements about global marketing are true EXCEPT:
A. Marketing to target markets throughout the world has become an imperative for business.
B. Often a U.S. firm's toughest domestic competition comes from foreign companies.
C. Marketing managers must develop a global vision not only to recognize and react to international marketing opportunities but also to remain competitive at home.
D. Adopting a global vision can be lucrative for a company, and global marketing can offset weak domestic performance.
E. Foreign competitors have not gained significant market share in the U.S.
Answer: E
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