For a typical corporation, which of the following capital structures will result in the lowest
weighted average cost of capital?
A) 50% debt, 10% preferred stock, 40% common equity
B) 60% debt, 15% preferred stock, 25% common equity
C) 40% debt, 20% preferred stock, 40% common equity
D) 60% debt, 10% preferred stock, 30% common equity
B
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Frequency programs are designed to reward customers who buy frequently and in substantial amounts
Indicate whether the statement is true or false
Which one of the following provides a specialized sales or service strategy, offers support at various levels, and occasionally invests in the firm in exchange for periodic fees?
A) joint venture B) franchising C) licensing D) royalty
The primary objective of ________ is to time promotional efforts so that they will coincide with the highest potential buying times.
A. scheduling B. mood C. budgeting D. reach E. frequency
Big Data often involves a form of distributed storage and processing using Hadoop and MapReduce. One reason for this is
A) centralized storage creates too many vulnerabilities. B) the "Big" in Big Data necessitates over 10,000 processing nodes. C) the processing power needed for the centralized model would overload a single computer. D) Big Data systems have to match the geographical spread of social media.