Describe steps in the transmission model of communication, how and where the process has the potential for failure
What will be an ideal response?
Answer: The transmission model focused on a single communication exchange and portrayed communication as the linear transmission of a message from a sender to a receiver. A sender has an intention; selects a medium of communication; encodes that intention into words, images, or actions; and sends the message through that medium. The receiver gets that message and decodes it to understand its meaning, unless the message is blocked by some kind of noise or barrier.
The concept of barriers helps explain why communication often fails. Barriers come in many forms. They may be physiological. For example, if you are speaking to someone who has hearing loss or a migraine headache, he may not be able to listen effectively and interpret what you are saying. Barriers may be psychological. If you compliment someone who does not trust you, she may interpret that compliment as a subtle criticism. Semantic barriers arise from language that is ambiguous or difficult to understand. If a colleague rushes late into a meeting and says to you, "I was held up at the train station," you might ask if the robber had a gun, when your colleague simply meant that the train was delayed. Language barriers arise from senders and receivers not using a shared language. Sometimes the problem is obvious: the sender speaks only Spanish and the receiver speaks only English. Sometimes the problem is less obvious. For example, employees who are new to a company or industry may not yet understand the jargon people use.
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Project A has an NPV of $20,000 and a PI of 1.2. Project B has an NPV of $10,000 and a PI of 1.3. Both projects have equal lives. Which project should be preferred if we are NOT concerned with capital rationing
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