Lynn studies how individuals go about purchasing products for their personal consumption and what factors influence these decisions. Lynn studies
A. business buying behavior.
B. consumer buying behavior.
C. marketing psychology.
D. purchasing psychology.
E. marketing research.
Answer: B
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Cost-volume-profit analysis is a technique available to management to understand better the interrelationships of several factors that affect a firm's profit. As with many such techniques, the accountant oversimplifies the real world by making assumptions. Which of the following is not a major assumption underlying CVP analysis?
a. All costs incurred by a firm can be separated into their fixed and variable components. b. The product selling price per unit is constant at all volume levels. c. Operating efficiency and employee productivity are constant at all volume levels. d. For multi-product situations, the sales mix can vary at all volume levels.
Beginning inventory plus net purchases equals merchandise available for sale.
Answer the following statement true (T) or false (F)
Internet advertising includes each of the following except:
a. paid search b. display ads c. superbowl ads d. online classifieds e. live banner ads
On July 1 of the current calendar year, Olive Co. paid $8700 cash for management services to be performed over a two-year period beginning July 1. Olive follows a policy of recording all prepaid expenses to asset accounts at the time of cash payment. The adjusting entry on December 31 of the current year for Olive would include:
A. A credit to a liability and a debit to a prepaid expense for $2175. B. A debit to an expense and a credit to a prepaid expense for $6525. C. A debit to a prepaid expense and a credit to an expense for $2175. D. A debit to a prepaid expense and a credit to Cash for $6525. E. A debit to an expense and a credit to a prepaid expense for $2175.