Jake is looking to rent a retail space in a shopping center for his restaurant business. He is looking for a space of around 250,000 square feet with annual occupancy cost of around $50 per square feet. An ideal space should be high on pedestrian traffic but low on vehicular traffic. Which of the following locations will best suit Jake?
A. Neighborhood and community shopping centers
B. Theme/festival centers
C. Outlet centers
D. Power centers
E. Regional and super-regional enclosed malls
Answer: B
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Riley does not know what to think about Josh’s actions at her new school. So, she monitors the social environment to learn more about him so she can reduce her puzzling questions regarding Josh’s intentions. This is an application of which of the following?
A. social identity model of de-individuation effects B. uncertainty reduction theory C. self-serving bias D. attribution theory
Which of the following is an adverse effect of using promotional pricing?
A) It makes shopping stressful if used by multiple stores simultaneously. B) It erodes the value of competing brands in the eyes of customers. C) It gives pricing secrets away to competitors. D) It creates "deal-immune" customers if used often. E) It delays the company's focus on short-term strategies.
Explain the major steps in the target marketing process
What will be an ideal response?
Abhay is frustrated with the lack of growth opportunities available in his organization. While working with his manager on identifying training options, Abhay decides to also focus on building his relationships with his peers. Abhay's behavior is consistent with ________ theory.
A. Herzberg's motivator-hygiene B. Alderfer's ERG C. Vroom's expectancy D. McClelland's needs E. Maslow's hierarchy of needs