Tom Monahan, a business creativity coach, says that every new idea is merely a spin of an old idea. A company that enters the market by offering a product or service that is somewhat new and sufficiently different in order to create value for customers by capitalizing on current trends is using which new entry strategy?

A. differentiated
B. imitative
C. adaptive
D. pioneering


Answer: C

Business

You might also like to view...

Of the six dimensions of the culturally endorsed leadership theory, which one of these is thought to inhibit outstanding leadership?

A. charismatic/value-based B. team-oriented C. participative D. self-protective

Business

The CISG governs only the formation of the contract of sales and the rights and obligations of the seller and buyer. It does not cover the validity of the contract or any of its provisions

a. True b. False Indicate whether the statement is true or false

Business

A set of activities designed to utilize inputs to produce a product or service for an internal or external customer is referred to as a(n) _______.

a. operation b. system c. network d. process

Business

Which of the following employee benefits is NOT legally required?

A. Workers' Compensation B. government-sponsored medical plan C. Employment Insurance D. Quebec Pension Plan E. employee assistance plan

Business