Which of the following was Rainer Werner Fassbinder's favorite kind of movie to make?
a. film noir
b. women's pictures
c. science fiction
d. all of the above
b
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Merlin, a public relations professional, is prepping a company spokesperson for a talk show
What recommendation should Merlin give to the spokesperson, so he focuses on the message rather than publicizing his organization's products or services? Why is it beneficial? a. The spokesperson should mention the company name or the brand only once or twice during the interview; it helps the show from being too commercial and promotional. b. The spokesperson should avoid industry jargon; it benefits the larger audience understand better. c. The spokesperson should use the bridging technique; it ensures accuracy while speaking. d. The spokesperson should dress appropriately; it shows his passion and convinces the audience of his credibility.
Statistical information about characteristics of a population such as age, race, gender, education, and religious views iscalled
a. ethnicity. b. demographics. c. audience profiles. d. socioeconomic status.
Which of the following is recommended by your textbook as a way to enhance the effectiveness of your examples?
A. Practice delivery to enhance your extended examples. B. Make your examples vivid and richly textured. C. Avoid using examples drawn from your personal experience. D. All of these answers are correct. E. Both practice delivery to enhance your extended examples and make your examples vivid and richly textured.
"After you open a can of worms, they always come home to roost." This is an example of
A. jargon. B. a mixed metaphor. C. a euphemism. D. a simile.