The number of focus groups that should be conducted on a single subject depends upon 1. the nature of the issue, 2. the number of distinct market segments, 3 . the number of new ideas generated by each successive group, and 4. time and cost
Indicate whether the statement is true or false
TRUE
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Where are foreign currency options traded?
What will be an ideal response?
According to the text, a basic rule of research is to examine secondary data first
Indicate whether the statement is true or false
Consider a scale from 1 to 100 for locating consumers according to the characteristic "attitude toward department stores"
Each respondent is assigned a number from 1 to 100 indicating the degree of (un)favorableness, with 1 = extremely unfavorable, and 100 = extremely favorable. ________ is the actual assignment of a number from 1 to 100 to each respondent. ________ is the process of placing the respondents on a continuum with respect to their attitude toward department stores. A) Measurement; Scaling B) Scaling; Ranking C) Scaling; Measurement D) Ranking; Measurement
Insider trading is considered unethical, but it is not illegal in the United States
Indicate whether the statement is true or false