What is the best definition of a motive appeal?

a. a call to action
b. a tool to motivate the audience to take action
c. an action verb put in copy
d. a reason why you write the story


b. a tool to motivate the audience to take action

Communication & Mass Media

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Most people will eventually have to deliver a ________, which is a testimonial speech concerned with

praising the dead. Fill in the blanks with correct word

Communication & Mass Media

Grouping your trainees by their years of experience is a helpful method for training

Indicate whether the statement is true or false.

Communication & Mass Media

If you were a hiring manager for a social service agency, would you would be likely to place a candidate from a low-context culture in a job as a social worker for people from a high-context culture?

a. Yes; people from low-context cultures have better verbal communication skills. b. Yes; people from high-context cultures are often eager to learn better verbal communication skills. c. No; people from high-context cultures read nonverbal cues with a low degree of accuracy. d. No; people from low-context cultures may not pick up on nonverbal clues given by people from high-context cultures.

Communication & Mass Media

Observing people in their own environment can tell a lot about whether they have adopted a new behavior

Indicate whether the statement is true or false

Communication & Mass Media