_____ segmentation refers to segmenting markets by region of a country or the world, market size, market density, or climate
a. Geographic
b. Benefit
c. Demographic
d. Usage-rate
ANSWER: a
Geographic segmentation refers to segmenting markets by region of a country or the world, market size, market density, or climate. Marketers use segmentation bases, or variables, which are characteristics of individuals, groups, or organizations, to divide a total market into segments.
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