What is the effect of MPR on both personal selling and direct marketing?
A) MPR invests heavily in national broadcast advertising.
B) MPR creates an excessive amount of unsolicited e-mail messages.
C) MPR emphasizes short-term relationships with consumers.
D) MPR generates awareness and fosters consumer need.
E) MPR involves aggressive sales techniques.
D
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Harbor Casino and Resort requires its casino dealers to have licenses, observes them using closed-circuit TV, and requires detailed reports at the end of each shift. This organization has overcome the control system barrier of
A. overemphasis on one instead of multiple approaches. B. overemphasis on paperwork. C. overemphasis on means instead of ends. D. too much control. E. too little participation.
Minor Company installs a machine in its factory at the beginning of the year at a cost of $135,000. The machine's useful life is estimated to be 5 years, or 300,000 units of product, with a $15,000 salvage value. During its first year, the machine produces 64,500 units of product. Determine the machines' first year depreciation under the units-of-production method.
A. $24,000. B. $25,800. C. $54,000. D. $27,000. E. $48,000.
A traditional manufacturing environment does not have which of the following?
A) An automated production process. B) Trained employees. C) Extremely low levels of work in process inventory. D) Product cost information available.
A retailer can protect itself from a potentially poor location and most effectively ensure itself of long tenancy through what type of lease/ownership arrangement?
a. a short-term lease (5 years) with three renewal option periods of 7 years each b. a long lease of 21 years c. ownership of the retail property d. a sale-leaseback for 10 years