3M involves its customers in the process of developing new products. In this way, it can benefit from current customers' insights and develop new products that will meet these customers' needs. 3M is pursuing a ________ growth strategy.
A. diversification
B. product development
C. product penetration
D. market development
E. market penetration
Answer: B
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Which of the following is mentioned in your textbook as a situation in which time is a factor in marketing research?
A) A product is nearing the end of its life cycle. B) The necessary information is already in the firm's internal reports. C) Value can be estimated and a more informed decision may be made justifying or not justifying marketing research. D) Marketing managers can quickly and inexpensively access the data. E) both B and D
The Communication Age enables you to reach larger and more diverse audiences in ways unimaginable a few years ago. How do nonverbal communication characteristics such as attire, movement, gestures, or eye contact impact a presentation viewed digitally?
What will be an ideal response?
A product strategy involves becoming a product expert and configuring value-added solutions
Indicate whether the statement is true or false
Frank Company earned $15,000 of cash revenue. Which of the following accurately reflects how this event affects the company's accounting equation? Assets=Liabilities+CommonStock+RetainedEarningsA.15,000=NA+15,000+NAB.15,000=NA+7,500+7,500C.15,000=NA+NA+15,000D.15,000=15,000+NA+NA
A. Option A B. Option B C. Option C D. Option D