While developing an effective integrated communication, once the target audience has been defined, marketers must do all these steps EXCEPT ________
A) determine the desired response
B) collect feedback
C) choose the media through which to send a message
D) identify potential distractions
E) design a message
D
You might also like to view...
In common-size analysis, all balance sheet items and income statement items are presented as a percentage of total assets
Indicate whether the statement is true or false
Identify the correct statement about coupons
A) They are used for product-oriented promotion. B) Coupons delivered in the old-fashioned way have much higher redemption rate than virtual coupons. C) They are ineffective in targeting price-sensitive households. D) The largest distribution channel for coupons is by far free-standing inserts (FSIs).
A business analysis is performed mainly to identify if a company has got a technically and commercially sound product
Indicate whether the statement is true or false
The message sent is always the message received
Indicate whether the statement is true or false.