Explain a value proposition. Relate this to a customer benefits package of goods and services
A competitively dominant customer experience is often called a value proposition. The economist Adam Smith, in his 1776 book The Wealth of Nations, recognized that economic exchange is based on the production of goods that acquire value during design and manufacturing processes. However, he also noted that "real value" is represented by "value in-use"; that is, a good such as a cell phone provides value only when used, and thus reflects the importance of services in a value proposition. The focus on value has forced many traditional goods-producing companies to add services and, increasingly, digital content to their customer benefit packages.
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) If you use only a few examples to represent the whole of the conclusion, you are committing this logical fallacy
A) slippery slope B) faulty causation C) hasty generalization D) either/or thinking
Which of the following is the first step in customer value analysis?
A) Examine how customers in a specific segment rate the company's performance. B) Assess the company's and competitors' performances on the different customer values against their rated importance. C) Identify the major attributes and benefits that customers value. D) Monitor customer values over time. E) Assess the quantitative importance of the different attributes and benefits.
The total interest expense on a $300,000, 1 . percent, 10-year bond issued at 95 would be
a. $290,000. b. $295,000. c. $300,000. d. $315,000.
A report's format is less important than its content
Indicate whether the statement is true or false