Explain how effective implementation of marketing-mix models can improve the efficiency of marketing funds allocated across different media
What will be an ideal response?
A marketing-mix model takes performance data such as scanner data and margins and overlays it with marketing events, such as the launch of a new radio advertisement or a direct mailing. Changes in performance data are tracked in comparison to baseline data, and costs for specific marketing-mix elements are factored into the analysis. A software package processes the variables to show how to maximize marketing-mix elements in respect to particular financial outcomes, resulting in an optimized marketing plan.
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On February 1, 2016, Rupport Corporation purchased a parcel of land as a factory site for $50,000. An old building on the property was demolished, and construction began on a new building that was completed on December 12, 2016. Costs incurred during this period are listed below: Legal fees for title investigation and purchase contract 5,000 Demolition of old building $ 15,000 Architect's fees
42,000 Construction costs 1,500,000 ? Rupport should record the cost of the land and the cost of the new building, respectively, as A) $70,000 and $1,542,000 B) $50,000 and $1,562,000 C) $55,000 and $1,557,000 D) $65,000 and $1,547,000
In a(n) ________ economy, fast growth in manufacturing results in rapid overall economic growth
A) industrial B) industrializing C) materials exporting D) subsistence E) agrarian
Which of the following is NOT a long-term, joint FASB–IASB project?
a. Derecognition b. Fair value measurement c. Accounting for income taxes d. Accounting and reporting for intangible assets
When you write messages that request information or action and think your request will be received positively, use the _________ organizational strategy
Fill in the blank(s) with correct word