You are starting an Internet marketing and data mining company. What types of software can you anticipate needing, and what will these types of software be used for?

What will be an ideal response?


I anticipate needing:
• Operating system software for computers to run.
• Word processing software for communications.
• Spreadsheet software for modeling data.
• Data management software to combine data downloaded/mined from different sources.
• Presentation graphics and desktop publishing software for marketing reports.
• Email, web-browsers for daily communication and research.

Business

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Place advertising, or out-of-home advertising, is a broad category that includes many creative and unexpected forms to grab consumers' attention, including all of the following EXCEPT ________

A) billboards B) yellow pages C) public spaces D) product placement E) point of purchase

Business

Explain the difference between univariate and multivariate techniques

What will be an ideal response?

Business

In many instances, direct materials are added at the beginning of the process

Indicate whether the statement is true or false

Business

Agency bonds are issued by

A) state and local government welfare agencies. B) regional agencies of multinational corporations. C) the U.S. Treasury. D) agencies of the federal government.

Business