The local newspaper allows readers to make comments on stories in its online edition. Readers do not have to give their names, and many of the comments are extreme. This is an example of __________ messages

a) onymous
b) anonymous
c) denotative
d) connotative


Answer: b

Communication & Mass Media

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What are the three forms of influence?

What will be an ideal response?

Communication & Mass Media

The overall goal for the VantagePoint public relations campaign in 2010–2011 was ______.

A. to reverse a negative opinion about VantagePoint B. to acknowledge the role VantagePoint has played in the evolution of the field C. to establish VantagePoint as the leading voice in modernizing the world’s infrastructure D. to launch a website for VantagePoint

Communication & Mass Media

The __________ model suggests that you should put your strongest arguments first in the body of your speech.

a. primacy b. initial c. recency d. Maslow

Communication & Mass Media

Words such as delightful and captivating are more intense than nice and interesting

Indicate whether the statement is true or false

Communication & Mass Media