Answer the following statements true (T) or false (F)

1. When ability is holding back performance, motivational techniques, such as giving praise, will help.
2. We remember what we hear better than what we see.
3. Employee assistance programs save about as much money as they cost to provide, so they are revenue and cost neutral.
4. A manager’s first obligation is to the organization’s performance rather than to individual employees.


1. False
2. False
3. False
4. True

Business

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a. Service mark. b. Certification mark. c. Collective mark. d. All of these.

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Winking tolerance is associated with what category of ethical dilemma?

a. Hiding or divulging information b. Condoning unethical actions b. False impression c. Balancing ethical dilemmas

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A company that hires a spokesperson with whom its target audience is likely to identify and respond favorably is

A. engaging in niche marketing. B. creating an ambivalent situation. C. enabling counterarguments. D. creating a source bolster. E. attempting to create cognitive dissonance.

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Actionable performance measures should be meaningful to a company's management and should provide the basis for decisions at the strategic level in an organization

Indicate whether the statement is true or false

Business