When a very large product that is hard to move is produced, a(n) ____ is used.
A. product design
B. product layout
C. process layout
D. output layout
E. fixed-position layout
Answer: E
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Paulette goes to an appliance store to purchase a refrigerator. After comparing the technical features, prices, and durability of the various brands of refrigerators available, she purchases the cheapest and smallest in size. In this case, Paulette has purchased a _____.
A. shopping product B. business product C. specialty product D. convenience product
The point of surveying people is to collect primary data
Indicate whether the statement is true or false
______________________ is the degree to which customers share information about a brand with others and act on it.
a. Corporate Social Responsibility b. Brand Loyalty c. Conscious capitalism d. Social Currency
Governments often use taxation and/or regulation to compensate for or eliminate the social cost when the sale or consumption of products may benefit or harm other people who are not involved in the transaction and did not pay for the product. Which fundamental assumption of a market-driven society does this practice relate to?
A. self-interest B. many buyers and sellers C. presence of opportunity costs D. complete information E. absence of externalities