The advertisement approach that allows a consumer to follow up directly to an advertising message is known as

A. direct marketing.
B. mass marketing.
C. indirect marketing.
D. interactive marketing.


Answer: D

Economics

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________ policy focuses on the nation's money supply, while ________ policy focuses on the government's budget.

A. Monetary; structural B. Monetary, fiscal C. Fiscal, monetary D. Fiscal, structural

Economics

The table above shows the marginal costs and marginal benefits of college education. If the market for college education is perfectly competitive and unregulated, at the equilibrium quantity, the marginal private cost is

A) zero. B) $14,000. C) $19,000. D) $16,000.

Economics

Between 2007 and 2009, which of the following occurred in the United States, but not in the United Kingdom?

A) an increase in unemployment B) a negative demand shock C) a negative rate of inflation (i.e., deflation) D) a sharp increase in financial frictions E) a negative supply shock

Economics

Which of the following statements is not true about the economy of the Middle Colonies?

a. It was a net importer of food. b. The farms were generally smaller than those in the South. c. Wheat and flour were exported from this region. d. Its main agricultural products were grains.

Economics