When strategic managers assess the competitive power of company resources, what matters is
A. whether customers are aware of the resource and view it positively enough to boost the company's brand name reputation.
B. whether the resource is technology based or based on superior marketing know-how.
C. whether the resource is something rivals are unable to perform, if it is an important differentiating product or service feature, how strongly it contributes to the company's brand image, and if it is the foundation of a cost-based advantage.
D. whether the resource is really competitively valuable, if it is rare and something competitors lack, how hard it is to copy or imitate, and how easily it can be trumped by the substitute resource strengths and competitive capabilities of rivals.
E. whether it helps differentiate a company's product offering from the product offerings of rival firms.
Answer: D
You might also like to view...
Frames can lead people to seek, avoid, or be neutral about risk in negotiation. Which of the following statements about issue framing and risk is true?
A. The way an issue is framed influences how negotiators perceive risk and behave in relation to it. B. Focusing on the lower boundary price during negotiations rather than the target price can lead to higher outcomes. C. Negotiators are more risk-seeking when the is framed as a possible gain. D. Negotiators are more risk-averse when a decision problem is framed as a possible loss.
Which of the following is NOT a weakness of stratified sampling?
A) difficult to select relevant stratification variables B) not feasible to stratify on many variables C) expensive D) A and C only E) A, B, and C are weaknesses of stratified sampling.
Knollwood Corporation issued $281,000 of 30-year, 8 percent bonds at 106 on one of its semi-annual interest dates. The straight-line method of amortization is to be used. After 11 years, what is the carrying value of the bonds?
a. $289,430 b. $289,992 c. $288,025 d. $291,678
Victor Company purchased a patent for $250,000 at the beginning of 2011, and estimated that its expected useful life was 10 years. The patent has a legal life of 20 years. What amount should be recorded as amortization expense for the patent in 2011?
A) $ -0- B) $ 8,333 C) $12,500 D) $25,000