How does a press conference differ from a traditional interview?
What will be an ideal response?
Answers will vary.
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Which of the following is NOT true of a smart PR communicator?
A) the person creates and practices crisis scenarios B) the person works with senior management to formulate strategies C) the person develops a network of media professionals D) the person anticipates when a problem might become a crisis E) the person joins a crisis communication team once appointed by a superior
Our cultural values affect what evidence we accept or reject
Indicate whether the statement is true or false
According to the text, you hear more than _________ words each year
Fill in the blank(s) with the appropriate word(s).
Even though members know how to behave within their culture, laws do not enforce this behavior.
Answer the following statement true (T) or false (F)