Which of the following products would have a high-learning product life cycle curve?
A. electric cars
B. women's hosiery
C. vinyl dresses
D. fleece bikinis
E. Fusion razors
Answer: A
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Figure 7-5Figure 7-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions. What does D represent?
A. results B. data warehouse C. buying queries D. internal data sources E. external data sources
Public relations played a major role in the successful publication of the final installation of the Harry Potter books by ________
A) building anticipation for the book's release B) providing the back story on the upcoming film version C) embargoing any hint of the book's plot D) investing heavily in conventional advertising strategies E) limiting supply of the book in its first week of sales
Present Value of 1Periods3%4%5%6%7%8%9%10%12%30.91510.88900.86380.83960.81630.79380.77220.75130.711840.88850.85480.82270.79210.76290.73500.70840.68300.635550.86260.82190.78350.74730.71300.68060.64990.62090.567460.83750.79030.74620.70500.66630.63020.59630.56450.506670.81310.75990.71070.66510.62270.58350.54700.51320.452380.78940.73070.67680.62740.58200.54030.50190.46650.403990.76640.70260.64460.59190.54390.50020.46040.42410.3606100.74410.67560.61390.55840.50830.46320.42240.38550.3220Future Value of
1Periods3%4%5%6%7%8%9%10%12%31.09271.12491.15761.19101.22501.25971.29501.33101.404941.12551.16991.21551.26251.31081.36051.41161.46411.573551.15931.21671.27631.33821.40261.46931.53861.61051.762361.19411.26531.34011.41851.50071.58691.67711.77161.973871.22991.31591.40711.50361.60581.71381.82801.94872.210781.26681.36861.47751.59381.71821.85091.99262.14362.476091.30481.42331.55131.68951.83851.99902.17192.35792.7731101.34391.48021.62891.79081.96722.15892.36742.59373.1058Present Value of an Annuity of 1Periods3%4%5%6%7%8%9%10%12%32.82862.77512.72322.67302.62432.57712.53132.48692.401843.71713.62993.54603.46513.38723.31213.23973.16993.037354.57974.45184.32954.21244.10023.99273.88973.79083.604865.41725.24215.07574.91734.76654.62294.48594.35534.111476.23036.00215.78645.58245.38935.20645.03304.86844.563887.01976.73276.46326.20985.97135.74665.53485.33494.967697.78617.43537.10786.80176.51526.24695.99525.79505.3282108.53028.11097.72177.36017.02366.71016.41776.14465.6502Future Value of an Annuity of 1Periods3%4%5%6%7%8%9%10%12%33.09093.12163.15253.18363.21493.24643.27813.31003.374444.18364.24654.31014.37464.43994.50614.57314.64104.779355.30915.41635.52565.63715.75075.86665.98476.10516.352866.46846.63306.80196.97537.15337.33597.52337.71568.115277.66257.89838.14208.39388.65408.92289.20049.487210.089088.89239.21429.54919.897510.259810.636611.028511.435912.2997910.159110.582811.026611.491311.978012.487613.021013.579514.77571011.463912.006112.577913.180813.816414.486615.192915.937417.5487A company is beginning a savings plan to purchase a new building. It will be saving $43,000 per year for the next 10 years. How much will the company have accumulated after the tenth year-end deposit, assuming the fund earns 9% interest? What will be an ideal response?
Comparative ads for a product work best in which stage of the adoption process?
A. confirmation B. awareness C. interest D. evaluation and trial E. decision