According to the authors’ focus, which is NOT an example of organizational change?
a. Downsizing
b. Installing new technology
c. Increasing existing sales efforts
d. Outsourcing
c. Increasing existing sales efforts
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Which of the following statements is true of the impact of the economic recession on consumers' mindset?
A. Consumers have begun to shift from a cautious spending approach to a cutting back mentality. B. A majority of consumers have started to act on impulse and buy whatever they desire to buy. C. A large number of consumers are opting to buy rather than rent homes, cars, and clothes. D. Consumers have begun to reevaluate their paradigm or the way they look at products.
What is the factor in authentic leadership that describes major events that shape people’s lives?
A. resilience B. critical life events C. balanced processing D. confidence
Increasingly, practitioners are being asked to document measurable results. What is the major motivation of this pressure to measure impact?
A. Public relations results are typically intangible. B. Clients will not pay for programs for which results cannot be detected. C. Management wants to know how public relations contributes to achieving goals. D. Social media have replaced the need to gather data on program impact. E. All of the above.
Clean Air Committee Requests Carpooling As the new chairperson for your company's Clean Air committee, one of your responsibilities is to encourage employees to form car pools. In the past, employees have resisted forming car pools for a number of
reasons, including the lack of an organized program, the complexity of flextime schedules, and the extra time needed to pick people up. Your company has agreed to provide privileged parking spaces to car pool participants but will not provide any monetary incentives. Required: Write a persuasive memo or email to all employees encouraging them to form carpools. You may add any terms of persuasion necessary to influence them to participate.