Which statement about PR and advertising is true?
a. PR relies on media gatekeepers and advertising relies on paid media.
b. PR and advertising have become synonymous terms and professions.
c. PR focuses on buying habits and advertising focuses on public opinion.
d. PR and advertising rely equally on earned media and paid media coverage.
a. PR relies on media gatekeepers and advertising relies on paid media.
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Define impression management, perceived self, and presenting self
What will be an ideal response?
Which of the following is true of line graphs?
a. They use horizontal or vertical bars to show relationship among variables. b. They use slices or wedges to present information. c. They represent changes in variables over time. d. They overwhelm the verbal message of a speaker.
Cognitive Dissonance Theory is rooted in the ________ context of communication.
A. small group B. intrapersonal C. interpersonal D. intercultural
Research tends to suggest what regarding parental communication and safe sex behavior in adolescence?
a. When parents talk more about safe sex, adolescents are more likely to exhibit greater safe sex behavior b. When parents talk less about safe sex, adolescents are more likely to use greater safe sex behavior c. Parent talk about safe sex has nothing to do with whether adolescents have safe sex d. Parent talk about safe sex only impacts whether adolescents will have sex at all (not safety if they do) e. None of the above are true