Describe four broad strategies employed by market followers to meet their competitors. Which of these is unethical?
What will be an ideal response?
These broad strategies include:
1. cloner-the cloner emulates the leader's products, name, and packaging, with slight variations
2. imitator-the imitator copies some things from the leader but maintains differentiation in terms of packaging, advertising, pricing, or location
3. adapter-the adapter takes the leader's products and adapts or improves them
4. counterfeiter-the counterfeiter duplicates the leader's product and package and sells it on the black market or through disreputable dealers
A counterfeiting strategy is unethical as well as illegal.
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Which organization was formed in 1947, is headquartered in New York, and is the largest professional organization serving the field?
A. Chartered Institute of Public Relations B. International Association of Business Communicators C. Public Relations Society of America D. National Association of Government Communicators E. International Public Relations Association
A firm can effectively use its operations function to yield competitive advantage through all of the following EXCEPT:
A) customization of the product. B) setting equipment utilization goals below the industry average. C) speed of delivery. D) constant innovation of new products. E) maintaining a variety of product options.