Altruron Technologies creates a Facebook page for its new brand of LED television, Sparta. The Facebook page provides latest updates on Sparta and key service issues of the product
It also encourages user comments on the page and users share the information and pictures with their contacts in Facebook. The company has been marketing the page aggressively and has been encouraging users to "like" the product in Facebook. This social networking page and related efforts help the company attract prospective customers. The situation discussed here is an example of ________ marketing.
A) viral
B) deceptive
C) stealth
D) direct
E) guerilla
A
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Of the six broad categories of ADR systems, ________ ADR systems provide a third-party neutral that assists the parties in negotiating a resolution.
Fill in the blank(s) with the appropriate word(s).
The ________ of control is the extent to which people perceive that they have control over events that occur.
Fill in the blank(s) with the appropriate word(s).
In what type of location does a retailer have no adjacent stores to share or generate traffic?
a. isolated store b. business district c. strip d. shopping center
Which of the following statements is true of franchising?
A. The parties in a franchising arrangement usually compete with each other for success. B. A franchise is an agreement whereby an independent businessperson is given exclusive rights to sell a specified good or service. C. A franchiser is usually an independent local businessperson who agrees with the franchise owner to operate the business on a local or regional basis. D. The franchisee is the company that owns the franchise's name and distinctive elements and grants others the right to sell its product.