Consumers are more likely to be price sensitive when

A. it is not easy to compare the prices of different goods.
B. the price of the good is very low.
C. the marginal cost of production is zero.
D. they have many substitute ways of meeting a need.
E. someone else pays the bill or shares the cost.


Answer: D

Business

You might also like to view...

In the expenditure cycle, general ledger does not

a. post the journal voucher from the accounts payable department b. post the account summary from inventory control c. post the journal voucher from the purchasing department d. reconcile the inventory control account with the inventory subsidiary summary

Business

Too much cooperation within a group can cause problems because:

a. It reduces cohesion. b. It can cause group members to put task success ahead of social relations. c. It can reduce the likelihood of the Abiline Paradox. d. It can lead to unhealthy agreement among group members.

Business

The major proportion of a retailer's promotional effort should be directed at its primary trading area

Indicate whether the statement is true or false

Business

Denise, Ervin, and Flem occupy the positions of directors on the board of Gallery Corporation. As directors, they may not

A. authorize major corporate policy decisions. B. decide to issue stock and bonds, and declare dividends. C. select and remove corporate officers. D. support businesses that directly compete with Gallery.

Business