Haddock Partiers was once the premier supplier of party-equipment for a range of occasions in

the Dallas area.

However, post-recession Haddock has seen a slump in sales and is planning to
slash the profit margins on most of its products to the bare minimum so that it can tide over the
difficult market situation. Which of the following pricing objectives would best serve Haddock
Partiers?
A) profit maximization pricing objective
B) survival pricing objective
C) market share maximization pricing objective
D) product-quality leadership maximization objective


B

Business

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