When developing scales for international research, the researcher must pay special attention to details that can make the measurement instrument specific to the country in which the instrument will be used
Which of the following should be of concern to the marketing researcher when developing scales for international research?
A) Special attention should be devoted to determining equivalent verbal descriptors in different languages and cultures.
B) Scale endpoints and the verbal descriptors should be employed in a manner that is consistent with the culture.
C) It is critical to establish the equivalence of scales and measures used to obtain data from different countries.
D) All of the above are correct.
D
You might also like to view...
Answer the following statements true (T) or false (F)
1) Fixed costs are relevant to a special pricing decision if they are subject to change as a result of the special order. 2) Assuming there are no other significant considerations, a product line with a negative contribution margin should be dropped. 3) In making product mix decisions, when fixed costs are irrelevant, a company should emphasize the product with the highest contribution margin per unit of the constraint. 4) A constraint is a factor that restricts the production or sale of a product, which varies from company to company. 5) Merchandisers are constrained by the size of their stores, and managers must choose which products to display.
Assuming items in inventory were purchased at different prices, the inventory cost method used affects net income.
Answer the following statement true (T) or false (F)
The UCITA does not become law until a state's legislature enacts it as a state statute
Indicate whether the statement is true or false
Two ____ résumés were exceptionally strong
A) applicants B) applicant's C) applicants'