Business marketing deals with the purchase and sale of goods and services intended for _____
a. personal use
b. industrial use
c. gifting
d. individual needs
ANSWER: b
Business marketing is the marketing of goods andservices to individuals and organizations for purposes other than personal consumption. A business product, or industrial product, is used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers.
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A ledger account is an abbreviated version of a T account
Indicate whether the statement is true or false
If the sum of all task times is 100 and the cycle time is 10, then the ______.
A. number of workstations is 10 B. number of workstations is 1,000 C. balance efficiency is 0.88 D. idle time is 3
?You believe one of the most effective ways to remind your staff about key marketing concepts and objectives is to give them desk plaques with simple phrases. You want to create a phrase that reminds them that their primary focus should be creating customer value. ? Which of the following phrases best tells the story of what customer value is?
A. ?"Customer Benefits = Customer Value - Customer Costs" B. ??"Customer Value = Customer Benefits + Customer Costs" C. ??"Customer Costs > Customer Benefits = Customer Value" D. ?"Customer Value = Customer Benefits - Customer Costs" E. ??"Customer Value = Customer Benefits = Customer Costs"
Repeating back what is said using other words for clarification is called
A. stereotyping. B. concept of authority. C. paraphrasing. D. concept of understanding.