Agency relationships must be evidenced by a written contract
a. True
b. False
Indicate whether the statement is true or false
False
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The EOQ model assumes that inventory carrying costs per unit are?
a. Unknown b. Known, but variable c. Known and constant d. The EOQ model makes no particular assumptions about inventory carrying costs per unit
The process of market segmentation involves
A. identifying small target markets and expanding them into broad product markets. B. identifying target markets based on consumers' gender alone. C. identifying target groups with the fewest potential customers. D. identifying broad product markets and segmenting then into narrower target markets. E. selecting a marketing mix to reach everyone.
Which of the following specific principles considers an act to be morally right if the decision maker freely decides to pursue either short-term or long-term interests?
A. ethics of rights B. ethics of rites C. egoism D. ethics of duties E. virtue ethics
Which of the following products has the lowest level of trialability?
A. an Internet chat room B. low-fat ice cream C. surgically implanted hearing aids D. organic pet food E. a new air freshener