Describe the various brand strategies.
What will be an ideal response?
An organization can expand into new products by extending the use of the current brand through a brand extension strategy. There is a potential problem with brand extension if the new product captures sales from existing products the firm sells (cannibalization). Brand revitalization or rebranding is a strategy where a firm tries to recapture brand equity it has lost through a campaign of rebuilding trust with its customer base. When two or more companies sell a single product where they try to capitalize on the brand equity of each company, this is the co-branding strategy. Companies can also develop private label or store brands that are developed and sold only be a specific retailer.
You might also like to view...
________ means that the retailer should know what to do to satisfy needs for the consumers in the segment.
A. Profitable B. Actionable C. Identifiable D. Reachable E. Substantial
Mary must decide between two alternatives for the weekend: babysitting or yard work. If she babysits, she will receive $40 and will incur $15 in transportation costs. If she does yard work, she will receive $40 and will incur $3 in lawn mower gas and oil costs and $5 in transportation costs. The payment she would receive for the jobs is relevant in deciding which alternative to select.
Answer the following statement true (T) or false (F)
Cause-related marketing ties together fund-raising efforts of nonprofit groups with objectives of corporate sponsors
Indicate whether the statement is true or false
A mixed methods approach aims to select the best methods, irrespective of qualitativequantitative divide, and combines both approaches or use more than one method.
a) True b) False